Gather & Gown was a start-up company selling bridesmaid dresses.  It was originally founded by a group of senior executives from Alfred Angelo (where I was VP Worldwide Marketing for 8 years) with the idea of selling low-cost dresses directly to bridesmaids through a website. Shortly after launch, I was asked to join the company and lead the marketing effort, which included advertising, developing a wholesale sales strategy, a new Shopify website, a celebrity license (David Tutera) and the addition of a secondary brand with a more fashionable design sensibility, called Gigi.

The company ceased to exist a few years after my departure.